Purposeful is a Sierra Leone based movement-building hub committed to helping girls and their allies radically remake the world for themselves, enabling them to achieve better outcomes, take a seat at the table, and bring about widespread societal change. Working with Purposeful's leadership team and a strategy director from WPP's TIE exchange program, Greener Media was brought on to produce a launch film for the NGO. Filming over the course of a week we captured Purposeful's work on the ground to create a video that tells the story of Purposeful’s mission and their unique approach to movement building. Purposeful presents the opportunity we have in this moment to create radical change for, and with girls.