The Rogosin Institute is an independent not-for-profit treatment and research center that has been providing care to patients for fifty two years. Affiliated with NewYork-Presbyterian Hospital, Weill Cornell Medical College, The Rogosin Institute provides care for patients with kidney disease, including dialysis and transplantation, lipid disorders/high cholesterol, and hypertension. The Institute is spearheading research programs for cancer and diabetes. We worked with the Rogosin Institute to develop a series of PSA's for broadcast TV and radio that highlight the importance of good nutrition and exercise. The PSA's featured professional basketball players Ronnie Brewer of the Chicago Bulls and Kris Humphries of the New Jersey Nets.